Usage
The Arnold Clark logo is most effective when positioned in clear space, which helps to protect its integrity.
Primary Logo
The Primary Logo should always be used where possible to maintain brand consistency.
Stacked Logo
If space is limited and it’s impossible to use the Primary Logo the Stacked Logo can be used to give the logo prominence.
Exclusion Zone
The Arnold Clark logo is most effective when positioned in clear space, which helps to protect its integrity. The minimum space around the logo should at least be equivalent to ‘X’ - see illustration. If possible the space should be increased.
Colours
The Arnold Clark logo must only appear as grey or white to allow a clear contrast with the background colour or image.
Colour should never be applied to the logo.
White logo
Grey logo
Black logo
This version can only be used for mono jobs.
Background colours
The Arnold Clark logo should always have a strong contrast with the background.
White logos should always be used when using the Arnold Clark secondary colour palette.
The grey Arnold Clark logo should only be placed on very light backgrounds such yellow or white.
Misuse
It is important that the appearance of the logo remains consistent. The logo must never be redrawn, adjusted or modified in any way.
Do
Do not distort the logo
Do not apply colour to the logo
Do not place the logo in a box with yellow line.(Yellow line is design feature for use on branch signage and ArnoldClark.com only)
Do not use historic versions of the logo
Do not adjust the spacing between the letters of the logo
Do not adjust the spacing of the stacked logo
